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Timely and relevant thoracic oncology news brought to you by the only global association dedicated to the multidisciplinary study of lung cancer.



  • Nothing Plain about Plain Packaging

    Nothing Plain about Plain Packaging

    By

    Tobacco Control & Smoking Cessation

    Posted: February 2017 By Kenneth Michael Cummings, PhD, MPH Cigarette packaging designs with different logos, imagery, size configurations and color schemes have been an important marketing tool used by manufacturers to attract different groups to try specific cigarette brands and sub-brands. For example, slim and elegant packaging with feminine imagery is used to attract young…